Dynamic Games Performance on Unified Platform in New Zealand Q2 2025

In the second quarter of 2025, New Zealand's dynamic games market witnessed notable trends across the top five applications on a unified platform, encompassing both iOS and Android. Data from Sensor Tower provides insights into weekly downloads, revenue, and active user metrics.

Roblox experienced a significant rise in weekly revenue, starting from approximately $26.7K and reaching a peak of about $81.9K by the end of June. Downloads also saw an upward trajectory, starting at 5.5K and climbing to 9K. Active users increased steadily from 159.8K to 242.1K, indicating strong engagement.

Gossip Harbor®: Merge & Story from Microfun Limited showed a consistent revenue stream, with numbers rising from $26.6K to $39.6K. Downloads fluctuated, peaking at 3.9K at the quarter's end, while active users grew from 28.6K to 42.6K, reflecting increased user interest.

Offline Games No WiFi Fun 100+ had modest revenue gains, with figures increasing slightly to $45 by the end of June. Downloads initially surged to 3K in mid-April but tapered off to 1.7K. Active users showed a slight decline from 4.4K to 3.8K.

Perfect Tidy maintained stable revenue, hovering around $100-$140. Downloads saw a decline from 2.4K to 1.3K, while active users varied, peaking at 11.7K in late April before settling at 6.9K.

Mini Games: Calm & Chill had a low revenue performance, with a peak of $29 in June. Downloads improved towards the end of the quarter, reaching 2.3K. The active user base increased from 2.1K to 8.7K, indicating a growing player base.

These insights from Sensor Tower highlight the dynamic landscape of gaming applications in New Zealand. For more detailed information and trends, visit Sensor Tower's platform.